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Amazon ventures into fan fiction promotion

Fri, 24 May 2013 16:39:36 -0400

WASHINGTON - Amazon, the largest online retailer of books, movies, music and games, Friday offered its Kindle e-book platform to fan fiction authors to sell some of their work. Fan fiction is literature inspired by popular books, shows, movies, comics, music, and games. Publication outside of blogs and online fanzines is often difficult because of copyright issues. Amazon Publishing has ...

Podcasting to Become the Newest Social Media Marketing Trend

Sat, 25 May 2013 11:22:15 -0400

video or audio files which are sent over the web. They can be downloaded on the consumer's computer device or streamed online. Many marketers use podcasts to spread the word about a product or a service. The reason for this is that podcasting has many benefits. For instance, it does not have a topic limitation. Also, podcasts resemble lectures and listeners can often learn something useful ...

Big Pharma Learned The Wrong Marketing Lesson

Sat, 25 May 2013 08:36:22 -0400

, their performance is less than stellar. True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. To them, marketing begins with choosing which products to develop and ends with the sales process. That is what Google has accomplished with Google Glass. With the advent of the Information Age, marketing has been ...

Astellas Receives Marketing Authorisation For Vesomnitm From The Netherlands Medicines Evaluation Board

Sat, 25 May 2013 07:35:21 -0400

Netherlands first to approve new fixed-dose combination treatment for men with lower urinary tract symptoms associated with BPH ASTELLAS PHARMA EUROPE B.V., the European subsidiary of Tokyo-based Astellas Pharma Inc.(Tokyo:4503), have announced the Dutch Medicines Evaluation Board (MEB) has granted marketing authorisation for VESOMNI in the Netherlands. The market authorisation granted for ...

San Francisco Travel Association Announces New Marketing Representation In Japan

Sat, 25 May 2013 06:38:34 -0400

The San Francisco Travel Association, in partnership with San Francisco International Airport (SFO), has retained AVIAREPS Marketing Garden Ltd. (AMG) as their new marketing representation office in Japan. San Francisco Travel and SFO first retained representation services in Japan in 1987, making San Francisco one of the first cities in the U.S. to have an office in Tokyo. In 2000, a ...

QNB to offer credit card promotion

Sat, 25 May 2013 04:32:47 -0400

Qatar National Bank is to offer prizes to holders of its Mastercard credit card. The promotion, which will end in December, will offer weekly and monthly prizes. Holders must spend QR400 to be eligible for entry into the prize ...

UNB offers new promotion

Sat, 25 May 2013 04:32:46 -0400

UAE-based Union National Bank has unveiled a new scratch and win promotion for its Al Awwal savings certificate. This promotion will offer two winners a kilo of gold each, plus 200 prizes including 100 (20 gm /each) gold coins and another 100 (10 gm/ each) gold coins. Besides these, each applicant will receive an instant gift through scratching a coupon. The gifts vary from MP3s, USBs, mobile ...

New promotion for QNB MasterCard holders

Sat, 25 May 2013 04:32:40 -0400

Qatar National Bank announced the launch of a new promotion for all QNB MasterCard Credit Card users, featuring both daily and weekly prize draws. The promotion starts on 5th October and ends on December 2, 2008. For every specific amount of money spent using the QNB MasterCard Credit Card, customers will be automatically entered into the daily draw in which 43 winners in total would win a ...

Mike Darnell Steps Down as Fox Reality Capo

Fri, 24 May 2013 23:06:57 -0400

Nearly 20 years into a stint that saw him steer an unscripted slate that included the likes of When Animals Attack! and American Idol, Fox president of alternative entertainment Mike Darnell is leaving the ...

World Briefing | Europe Turkey Legislation Would Limit Sales of Alcohol and Ban Advertising for It

Fri, 24 May 2013 21:15:00 -0400

The Turkish Parliament passed legislation on Friday to ban advertising of alcohol. The measure also bans the sale of alcoholic drinks between 10 p.m. and 6 a.m., except in tourist zones, and prohibits alcohol sales near mosques and schools. The measure requires presidential approval before it can be put into ...

Twitter Amplify Turns Up the Volume On Dual-Screen Advertising

Fri, 24 May 2013 20:01:41 -0400

Sponsored tweet shows instant NBA replay preceded by a short commercial Twitter is creating a new way to make money for itself and media partners with a service called "Twitter Amplify. On ...

Dish draws scrutiny to SoftBank-Sprint security

Fri, 24 May 2013 19:23:30 -0400

Masayoshi Son, chairman and chief executive officer of Softbank Corp.,the Japanese wireless carrier bidding for control of Sprint Nextel Corp. Dish Network Corp. seems to have found some traction with its complaints of national security concerns surrounding Tokyo-based SoftBank Corp.s deal to buy mobile phone carrier Sprint Nextel Corp. Dish, the Douglas County-based satellite TV company, wants ...

Letter Offensive Advertising

Fri, 24 May 2013 19:04:00 -0400

To the Editor: In trying to understand the spate of advertising that is vulgar and controversial ...

Letter Offensive Advertising

Fri, 24 May 2013 19:04:00 -0400

To the Editor: In trying to understand the spate of advertising that is vulgar and controversial ...

Letter Offensive Advertising

Fri, 24 May 2013 19:04:00 -0400

To the Editor: In trying to understand the spate of advertising that is vulgar and controversial ...

Letter Offensive Advertising

Fri, 24 May 2013 19:04:00 -0400

To the Editor: In trying to understand the spate of advertising that is vulgar and controversial ...

Tech Time Warp of the Week Apples 1984 Advertising Masterpiece

Fri, 24 May 2013 18:41:36 -0400

1984 Super Bowl ad . It’s still talked about as one of the greatest Super Bowl ads of all time. But buried in the company’s marketing vault is another landmark video from the same year, and it may be even better. It wasn’t inspired by Orwell. It was inspired by Dan Aykroyd. The ad is called BlueBusters (see video below), and it’s a riff on Aykroyd’s parapsychology ...

Big Marketing On A Small Budget

Fri, 24 May 2013 17:45:28 -0400

Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that's about average for a small marketing agency. Recently, we heard from a vibrating shoe man, a couple with a terrific new home-schooling program and a woman with a new Luxury Magazine but no circulation! Naturally, they all had small (very small) marketing ...

Fleur du Mal Dress Up Customer Shopping Experiences with Mobile

Fri, 24 May 2013 17:27:47 -0400

Fleur du Mal Dress Up Customer Shopping Experiences with Mobile Multichannel may not be every brand's style. But lingerie brand Fleur du Mal is pairing mobile with in-store shopping to create a truly seamless ensemble with the launch of its mobile pop-up stores. The fashion brand partnered with Usablenet, a multichannel platform provider, to create a pop-up experience that uses geo-location ...

The Future of Media as Seen at Internet Week

Fri, 24 May 2013 17:26:49 -0400

Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and ...

State Department official who pushed to change Benghazi storyline up for promotion

Fri, 24 May 2013 16:19:44 -0400

The State Department official who played a key role in massaging the Obama administration's storyline on the Benghazi attack has been put up for a promotion -- a move that could trigger a heated confirmation battle on the Hill. Victoria Nuland was nominated Thursday by President Obama for the position of assistant secretary for European and Eurasian affairs at the State ...

Ad of the Day Dodge

Fri, 24 May 2013 16:17:54 -0400

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game ...

How cat photos on caturday helped me understand Google+

Fri, 24 May 2013 16:02:12 -0400

Hello? Is anyone out there? Thats how a lot of people feel when they log on to Google+ and try to interact with friends and business connections, many of whom are off chatting on other social media platforms. The experience used to be a lonely one for me. The often non-chronological order of Google+s news feed confused me, too. That is until curiosity got the best of me, and I started watching ...

Robots on the big screen have ties to Kansas City entrepreneur Video

Fri, 24 May 2013 15:59:43 -0400

Crackerneck is the name of a Golem Workshop prototype. When "Man of Steel" premieres next month, a Kansas City-area robotics engineer may experience a sense of dj vu. The debut will mark the second time Derek Scherer's handiwork has shown up on the big screen. Derek Scherer, who used to build battlefield robots for the U.S. Army, also played a part in the animatronic creatures in ...

Lyric Opera of Chicago mum for now about Oklahoma ticket sales

Fri, 24 May 2013 15:52:30 -0400

Ashley Brown and John Cudia starred in in Lyric Opera of Chicago's production of "Oklahoma!". The just-concluded run of the classic American musical "Oklahoma!" was uncharted territory for the prestigious Lyric Opera of Chicago. It was the first time the opera company had produced an extended engagement of a musical separate from its regular season ...

HBJs DailyUpdate newsletter will resume May 28

Fri, 24 May 2013 15:50:05 -0400

Due to the Memorial Day holiday, the Houston Business Journal's DailyUpdate email newsletter will not be published on Monday, May 27. Due to the Memorial Day holiday, the Houston Business Journal's DailyUpdate email newsletter will not be published on Monday, May 27. Look for the DailyUpdate newsletter to resume on May 28. Watch for breaking news on the holiday weekend at ...

Hollywood talent agencies selling to create capital

Fri, 24 May 2013 15:42:27 -0400

Studios often mimic each other's projects in development, releasing similar concepts within the same year. The top talent agencies imitate each other as well by emulating the business strategies of their competitors. United Talent Agency has cozied up to top Wall Street banker Ken Moelis to judge investment offers for a minority stake in the company, according to the Hollywood Reporter. Other ...

Broadcasters take aim at Aereokiller with D.C. lawsuit

Fri, 24 May 2013 15:38:19 -0400

In a move that may lead to a Supreme Court showdown, several television broadcasters filed suit against Alki Davids Aereokiller in a Washington, D.C., federal court on Thursday. Brought by ABC, Fox, NBC, Telemundo and Allbritton Communications, which owns ABCs TV station in the capital, the copyright infringement lawsuit argues that the digital distribution services tiny antennas retransmit local ...

Study of Rotten Tomatoes shows sour stats on female critics

Fri, 24 May 2013 15:36:26 -0400

A new study followed reviews by top Rotten Tomatoes critics this spring and found top male critics wrote 82 percent of film the reviews featured on the site during a two-month period. Top female critics accounted for less than 20 percent of the reviews. Lack of female studio heads, film directors and leading roles for women has plagued Hollywood for decades. Now a new study shines the light on ...

Obama to be honorary Presidents Cup chairman

Fri, 24 May 2013 15:11:12 -0400

FedEx Cup President Barack Obama will serve as honorary chairman of the Presidents Cup this October at Muirfield Village. This is the 10th edition of the Presidents Cup.For those who don't know, the Presidents Cup is basically just the Ryder Cup but with golfers from all continents (except Europe) facing American golfers.The United States rolled in 2011 -- the competition is every two years ...

Christie Jersey Shore 80 percent ready for tourists

Fri, 24 May 2013 14:57:20 -0400

Matt Lauer , Christie said on NBC's "Today" show recovery from the storm's devastation was "an eight in some places and a four in others" on a scale of 10. "Here on the boardwalk, people will see it as an eight out of 10 when they start coming here in June, but for a lot of the homeowners of the state, it's going to take the better part of the next year to ...

Chat with some of our top tweeters

Fri, 24 May 2013 14:34:40 -0400

The Twitter users were recognizing in this weeks WBJ know a little something about how to use Twitter effectively personally, professionally and in most cases for both. Several have agreed to answer our readers questions during a Twitter chat. Follow the chat hashtag, #ICTBizChat, to listen in, and feel free to ask your own question. Date: Tuesday, May 28 Time: 1 to 2 p.m. Subject: How to use ...

Jell-O social media campaign plays with profane hashtag

Fri, 24 May 2013 14:34:32 -0400

Fat-Free Jell-o Pudding Snacks, Kraft Foods, Inc. products, photographed at a grocery store. Jell-O, a Kraft Foods Group brand, has launched a new social media advertising campaign thats raising eyebrows for its attempt to redefine a bit of profane Twitter shorthand. The web site jelloFML.com posts a live feed of tweets using the #FML hashtag and proclaims that Jell-O wants to turn the sentiment ...

Tribune names de Castro WGN president and GM

Fri, 24 May 2013 14:26:25 -0400

The Tribune Co. has named radio veteran Jimmy de Castro as president and general manager of WGN-AM Radio, beginning June 3. De Castro will be responsible for the station's overall strategy, execution, and day-to-day management and operations, and will report to Larry Wert, Tribune's president of Broadcast Media. De Castro said in a statement he was determined to continue to grow WGNs ...

Guilty plea in Ponzi scheme from former head of Hawaii-based J2 Marketing Solutions

Fri, 24 May 2013 13:52:12 -0400

Jason Pascua has pleaded guilty to using his business, J2 Marketing Solutions, in a Ponzi scheme that defrauded dozens of Hawaii families of $1.5 ...

Veterans How the military helped me in business

Fri, 24 May 2013 13:51:58 -0400

John Holloway, Senior Attorney, Atmos Energy During my time as 1st Lieutenant with the US Army Combat Engineers, I learned to get along with all different types of people. It also taught me that I could accomplish a lot more than I thought I was capable of with hard work and perseverance. I also learned that in some situations you might respectfully disagree with your boss, but its important to ...

Top of the List tribal casinos meeting and convention facilities

Fri, 24 May 2013 13:39:25 -0400

Looking to fit everybody you know into one room? Expo New Mexico can accommodate 9,600 people in its largest meeting space. If thats not enough, the total capacity is 50,000, making it No. 1 on The List of top meeting and convention facilities. Check out the statewide results this week in the May 24 print edition of Albuquerque Business First. The print edition of The List includes total square ...

RadioShack hopes new marketing strategy leads to turnaround

Fri, 24 May 2013 13:34:12 -0400

RadioShack's management team is hoping the company will make a turnaround with its new marketing strategies that target a wider audience and create a playful atmosphere. RadioShack Corp. leaders are hoping the company's revamped branding strategy will encourage new and current customers to do exactly what its new tagline expresses: Lets play. The Fort Worth-based electronics retailer is ...

Ohio State Global Gateway program measuring worth before pitching Brazil office

Fri, 24 May 2013 13:31:02 -0400

Chris Carey, the director who oversees operations of Ohio State's Global Gateways program, said the university is still tinkering with the three-year-old initiative. Ohio State Universitys global initiative to open embassy-like overseas offices has plans for a third site in Brazil next year. But first, it has to collect enough data on efforts in China and India to convince trustees that the ...

Forget Restaurant Week ArtWeek launches in Boston

Fri, 24 May 2013 13:11:15 -0400

Citi Performing Arts Center is looking for a few good artists and performers for its first ArtWeek, a citywide celebration of the arts set to launch in September. With a concept like Bostons popular Restaurant Week, Citi Performing Arts Center plans to launch ArtWeek Boston twice a year, starting in the fall, as a collection of arts, culture and entertainment events and experiences. Citi will ...

140 more characters to follow on Twitter

Fri, 24 May 2013 13:00:53 -0400

Who to follow on Twitter in Wichita This weeks Wichita Business Journal cover story gives you a place to start nine Wichitans we think excel at using Twitter to drive local, intelligent conversation. But we couldnt pick just nine. Below is a list of 140 characters one for each character allowed in a tweet who we think are also well worth your follow. Want to follow them all? Ive put together a ...

Lack of effective futures market complicates durum marketing

Fri, 24 May 2013 12:42:53 -0400

The prairie durum market continues to develop and evolve, but only in fits and starts.? Farmers still aren’t sure how they’re going to price durum in the future, advisers say. Will it trade like a big crop listed on futures markets or like a smaller crop that relies on cash trade?? ';It’s jerky,'; said Derek Squair, manager of Agri-Trend Marketing. ';It’s ...

As Pinterest Meets With Marketers Evolving Business Model Gets Clearer

Fri, 24 May 2013 12:40:45 -0400

Pinterest held its first "partner event" during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. The most interesting ...

Erdogan said the measure does not ban alcohol but prohibits its promotion and advertisement

Fri, 24 May 2013 12:35:06 -0400

Erdogan said the measure does not ban alcohol, but prohibits its promotion and advertisement ANKARA - Turkish Prime Minister Recep Tayyip Erdogan on Friday said the aim of a new measure on alcohol consumption was to protect people, especially the young from "adopting bad habits."The new bill passed Friday by the Turkish parliament restricts the consumption and advertising of alcohol. It ...

Europa League winners to get Champions League promotion

Fri, 24 May 2013 11:55:21 -0400

The Europa League, long regarded as the impoverished relation of the glitzy Champions League, was boosted on Friday by UEFA's announcement that the winners would qualify for the elite competition from 2015.In an attempt to increase the prestige of its secondary competition, UEFA also said 16 teams rather than the current six would qualify directly for the group stages. "I have thought ...

Redford gets an ovation Gosling booed at Cannes

Fri, 24 May 2013 11:38:11 -0400

Robert Redford's portrayal of a sailor lost at sea in "All is Lost" received a standing ovation at Cannes. The Cannes film festival is winding down and a winner has emerged among the glitz, the celebrities and the crime sprees. The festival has been marred by a series of high-stake heists, leaving festival goers minus some expensive jewels, laptops and gowns. The first to be ...

ScanScout acquirer Tremor Video files IPO plan

Fri, 24 May 2013 11:15:29 -0400

Steven Lee, who had co-founded ScanScout, now serves as CTO of Tremor Video, which acquired ScanScout in 2010. New York-based Tremor Video, which acquired Boston ad tech startup ScanScout in 2010 and continues to operate a Boston office, has filed plans for an initial public offering aimed at raising $86.2 million. Tremor Video's CTO is Steven Lee, an MIT grad who joined company through the ...

Ban tobacco advertising promotion and sponsorship

Fri, 24 May 2013 10:49:31 -0400

Nearly 6 million people die every year via cancer, heart disease, lung disease and other chronic, long-term health conditions associated with smoking. Over the course of the 21st century, tobacco use could kill up to a billion people unless urgent action is taken. "Tobacco use is one of the leading preventable causes of death. The global tobacco epidemic kills nearly 6 million people each ...

San Francisco Chronicle taps new management team

Fri, 24 May 2013 10:27:54 -0400

San Francisco Chronicle owner Hearst Corp. has hired two senior executives to give a boost to the paper and its SFGate website. The company named newspaper veteran Jeffrey Johnson publisher, replacing Frank Vega, who announced his retirement Thursday. Johnson previously worked at the Chicago Tribune, the Orlando Sentinel and most recently the Los Angeles Times. Hearst also hired Joanne Bradford, ...

Loyalty marketing solution co LoyalBlocks raises $9m

Fri, 24 May 2013 09:56:24 -0400

LoyalBlocks , which develops loyalty marketing solutions for small businesses, has closed a $9 million series A round of financing led by General Catalyst Partners with participation from Founder Collective and existing ...

UPDATE 1-Turkey bans alcohol advertising and curbs sales

Fri, 24 May 2013 09:45:36 -0400

Fri May 24, 2013 9:45am EDT * PM says ban is to protect youth from bad habits * Critics say ban is sign of creeping Islamic influence * Turkish brewers see shares fall * Diageo "very saddened" by new legislation By Ozge Ozbilgin ANKARA, May 24 (Reuters) - Turkey banned alcohol advertising and tightened restrictions on its sale on Friday, drawing criticism from secular Turks as well as the ...

Kansas City Business Journal announces CFO of the Year honorees

Fri, 24 May 2013 09:16:51 -0400

The recession has made for rough sailing for many businesses over the past few years, but some have had exceptional CFOs to help steer them through it. Those are the executives the Kansas City Business Journal will recognize as CFO of the Year. The awards program, now in its sixth year, honors the Kansas City area's top financial executives. Applicants were judged for their contributions to ...

Social Media Matters Amys Baking a lesson in what not to do

Fri, 24 May 2013 09:16:35 -0400

Amys Baking Co., a bakery and bistro in Scottsdale, Ariz., received quite a bit of attention on countless social media platforms and in the media recently and not for good reasons. The resulting word-of-mouth firestorm was enough to fill, well, this column with social media, crisis communications and plain ol business lessons. Mass media like TV can amplify and broadcast your business problem. ...

HBJ Morning Call will resume May 28

Fri, 24 May 2013 09:10:06 -0400

Houston Business Journal's Morning Call email news product will resume on May 28. Due to the Memorial Day holiday, the Houston Business Journal's Morning Call email news product will not be published on Monday, May 27. Look for the Morning Call roundup of relevant local business news headlines to resume on May 28. Watch for breaking news on the holiday weekend at ...

Who to follow on Twitter in Wichita

Fri, 24 May 2013 09:08:10 -0400

Who to follow on Twitter in Wichita Think Twitter is just about self-shot photos and what people are eating for lunch? There's some of that, but in this week's cover story, the Wichita Business Journal highlights some local tweeters who talk about much more than that. The report focuses on nine individuals who are among the most effective drivers locally of intelligent conversation. They ...

Top Twitter practices for business marketing

Fri, 24 May 2013 08:54:18 -0400

Feel like a twit instead of a Twitter expert? Youre not alone. Businesses are having a difficult time cracking the code to successful marketing via Twitter. However, executive education and conference company Global Strategic Management Institute tackled the topic in its Social Media Strategies Summit Blog. The blog recently offered the Top 10 Twitter Marketing Tips to Remember. Check them out, ...

Jail owner hopes to lock up filmmakers before building apartments

Fri, 24 May 2013 08:25:21 -0400

The owner of the former St. Louis County Jail in Duluth still wants to convert the property into living space, but he hopes to lock up a few filmmakers first. The Duluth News Tribune reports on the role the vacant jail will play in the upcoming Duluth Superior Film Festival. Grant Carlson, who owns the jail, wants to hold a reception there in the hopes of staging film shoots there. In the long ...

Fallon could get verdict on Cadillac account soon

Fri, 24 May 2013 08:17:13 -0400

2013 Cadillac ATS Minneapolis-based Fallon Worldwide, which this week collected an industry Effie award for its 2012 Cadillac ad, will soon find out if it'll keep the account. General Motors put the lucrative account up for review earlier this year, putting Fallon into competition with three other teams (including one from its own parent company, Publicis). Adweek reports that Cadillac plans ...